The client
E Ink, a leader in ePaper technology, gained fame with Amazon Kindle’s eye-friendly screens. Today, its solutions are widely used in diverse industries, from real-time transport signs to dynamic retail displays. ePaper thrives now in the eReader market with color screens and eTablets for digital note-taking and transcription.
The project
This product is a master ingredient for visual experience that many media consumers has still yet to know about. That’s why E Ink required a brand new website with a couple of striking landing pages and a whole set of assets, which were mandatory to launch their new awareness ad campaign designed by Ted Page.
We focused on two audiences: parents of school-age children (grade school through college kids) and seniors (over age 60). While children’s eyes are still developing, which makes them more susceptible to retinal damage from blue light, they paradoxically spend a ridiculous amount of time looking at screens. Regarding the second group, it’s a scientifically proven fact: as we get older there is less melanin in our retinas, a substance aimed to help block blue light, among its various protective functions.
