The build plan starts here.

Before we build anything, we figure out where you stand today. How your brand looks to customers, to Google, to ChatGPT. What's working, what's not, and what to do about it. No guessing, just data.

01 · RESEARCH

WHAT IT IS

Discovery. Audit. Baseline.

Research is the work that happens before any build. We look at where your brand stands today: how customers find you, how AI sees you, what's working technically, and what's not.

We do this so every decision we make next is based on what's actually true about your site, not what we assume.

DELIVERABLES

What you get.

Every engagement ships these. Scope and depth are calibrated to the brief.

Brand audit

How the brand reads to humans, to LLMs, to journalists. Voice, content, distribution.

Technical baseline

Crawl health, schema coverage, performance, accessibility, semantic structure, hosting.

Competitive read

Three competitors compared head-to-head on citation share, organic visibility, and AI mentions.

Stakeholder mapping

Who signs, who decides, who blocks. The people-level map of the project.

Build plan

A fixed-scope SOW with timelines, deliverables, success metrics, and a price.

HOW IT RUNS

The process.

Predictable, sequenced, no surprises. Every step has a deliverable.

Kickoff

Two-hour working session. We meet the team, confirm scope, and align on what 'shipped' looks like.

Audit

We pull the data. Crawl tools, citation trackers, brand monitors, manual review. Five business days.

Synthesis

We turn the audit into findings, prioritized by impact and effort. One business day.

Plan

Build plan delivered as a doc. Fixed scope, fixed price, fixed timeline. You decide what to ship.

ALL CAPABILITIES

The full eight.

Research works alongside the rest of the system. Pick where to go next.

Let's build the next layer.

Tell us what you're shipping. We'll come back with how we'd ship it. No deck. No pitch. Just the plan.

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