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Built by people who stay.

Bracket has been building the web brands ship since 2003. Three webs ago. We watched the discipline change, and changed with it.

ORIGIN

Started with one idea: build it right the first time.

We launched in 2003, when WordPress was still considered a blog platform, and built our first websites for clients who needed real custom development, not template work. Twenty-two years later that DNA hasn't changed: we ship production-grade systems for clients who need their site to perform, scale, and last.

What changed is the discipline. The web of 2003 served humans navigating browsers. The web of 2015 served humans on mobile. The web of 2026 serves AI models that read first and humans who see what the model returned. Every layer of how a site is built has to evolve to that.

We've shipped sites for asset managers, defense contractors, healthcare platforms, art districts, and Fortune-1000 brands. The Intelligent Web is what comes next, and we built the muscle to deliver it.

BY THE NUMBERS

Operator-class. Builder-first.

22
YEARS OPERATING
800+
SITES SHIPPED
100%
SENIOR DELIVERY
4
LLMs WE TUNE FOR
HOW WE WORK

Six operating principles.

01

The plan is the deliverable.

Every engagement starts with a scoped discovery. The deliverable is a build plan whether or not we ship the build together. No deck, no pitch, the plan.

02

Senior team only.

No junior delivery. Average tenure on the team is eight years. The person who scopes your project is the person who ships it.

03

Architecture before pixels.

We design the IA, entity graph, and content model before any visual work begins. Pixels follow architecture. Architecture follows the audit.

04

Built to be maintained.

Your team owns the site after we leave. Components are documented, design tokens are code, every decision is recorded. We don't lock you in.

05

Open-source by default.

WordPress shaped how we build. Our stack favors open-source where it earns its place, for the ecosystem, the longevity, and the freedom it gives our clients.

06

Tuned forever, never stale.

Models update. Content drifts. Competitors move. AI Ops keeps the system tuned every month. The site you launch is the site that compounds, not the site that ages.

THE TEAM

Who we are.

Engineers, designers, strategists, and operators. Bilingual, near-sourced from across Argentina. Average tenure on the team is eight years.

Andy Gersberg
FOUNDER
Andy Gersberg
Co-founder of Bracket. Always at the helm, natural metaphor since his real passion is sailing. Background in advertising, photography and film; serves as Creative Director. Off-hours: his sailboat "Atorrante 3" or his cat Fridi.
Lucio Marquez
CTO
Lucio Marquez
From Trenque Lauquen, where the magic happens. A natural problem solver, lead developer for over 8 years, hands on every major project. Sharp eye for design. Off-hours: family, camping, photographing the Argentine landscape.
Meli Celia
LEAD AI DEVELOPER
Meli Celia
Born in Buenos Aires, on the team for 8 years. Our go-to for complex coding, APIs, and integrations. When not coding through digital fires, watching a series or having an asado with friends and family.
Connie Saldías
PROJECT MANAGER
Connie Saldías
Born and raised in Buenos Aires. Nine years studying in Colorado before returning home. Aspiring writer, rarely short on words. Off-hours: travel, wine tasting, or her dog Bernard.
Joaco Carballal
PROJECT MANAGER
Joaco Carballal
From the north of Buenos Aires. Talented entrepreneur with a natural ability to carry projects through. Off-hours: surfing the ocean or working on a car-building project.
Ian Mackern
PROJECT MANAGER
Ian Mackern
Born in Patagonia, shaped in Buenos Aires, seasoned in São Paulo. A doer who turns ideas into reality. Bridges engineering, project management, and community building. Off-hours: Ultimate Frisbee, tennis, family.
Juan Sayol
SEO/SEM SPECIALIST
Juan Sayol
Born in Buenos Aires, raised in Tucumán and Córdoba. 16 years in marketing and market research. Coordinates the technology team on SEO optimizations. Off-duty: alt-90s music, flat whites, suffering for Boca Juniors.
Guille Muñoz
UX/UI DESIGNER
Guille Muñoz
Lead designer with 15+ years of experience. Most recently redesigned this site itself. Avid tattoo lover, a culture that inspires him on and off the screen. Off-duty: family, biking, camping.
Lucas Rovella
DEV TECH LEAD
Lucas Rovella
From Buenos Aires, 6 years on the team. Excellent WordPress developer; motto: "every problem has a solution", and he proves it. Free time: video games or a classic Argentine asado.
Ale Schuldhaus
SENIOR WP DEVELOPER
Ale Schuldhaus
From Mbopicuá Capioví, Misiones. 7 years on the team, one of our most talented CSS/HTML developers. Off-hours: time with his daughter, walking his dog, paddle with friends.
Gabi Bianchi
SENIOR WP DEVELOPER
Gabi Bianchi
From Santa Cruz and Entre Ríos. Studied graphic design before switching to web development. 20 years later he still gets flashbacks from when he developed sites with Flash. Expert in front-end animations.
Nicolás Galdo
FULLSTACK DEVELOPER
Nicolás Galdo
Joined from Córdoba. Passionate about web technology, digital art, and hip-hop culture. Remarkably organized and meticulous. Off-duty: fixing cars, talking mechanics, traveling.
Fer Cavalli
DEVOPS & AI OPERATOR
Fer Cavalli
Born in Berutti, moved to Trenque Lauquen to learn to code. Coding since he was a kid. Loves engines, especially motorcycles. Off-duty: motorbike, reading, BBQ with friends.
Imanol Reyes
QA ANALYST
Imanol Reyes
Born and raised in Trenque Lauquen, third year of Systems Engineering. Sociable, organized, eager to grow. Free time: mate with friends or video games.
Martin Menegazzi
QA ANALYST & AI OPERATOR
Martin Menegazzi
Born and lives in Trenque Lauquen. Passion for learning led him to Systems Engineering. Stays up-to-date with technology, loves animals, especially dogs. Travels with family to explore new places.
Adrian Boe
HUMAN RESOURCES
Adrian Boe
From Toay, La Pampa. Identifies problems and finds ways to fix them. Helped us grow as a happy team. Free time: trail running, friends, traveling with his family.
CLIENTS & PARTNERS

Brands we've built for.

A selection. The full list is on the work page.

Search for Common Ground
PawsUp Montana
ACE Adventure Resort
Vetty
The O Group
Connexus
Solution Reach
OTJ
Thornburg
Wynwood
Right and Resources
American Rodeo
NEXT

Let's build the next layer.

Tell us what you're shipping. We'll come back with how we'd ship it. No deck. No pitch. Just the plan.